DCI Website Redesign

Design direction from concepting to final execution.

DCI Website

Summary

Provided holistic creative direction to elevate design standards by championing a user-first approach that delivered a significantly improved experience. Collaborating closely with a cross-functional team of UI designers, strategists, marketing managers, and copywriters, I helped align our creative vision with strategic business goals. Together, we crafted a modern, cohesive representation of the company that not only resonated with users but also reflected our brand's evolving identity. By integrating feedback loops, refining visual storytelling, and emphasizing clarity and consistency, we successfully pushed the visual and functional language of the brand to a new level.

Before

After

Content direction

Led strategic content direction by overseeing video shoots, photo shoots, and guiding the development of 3D designs to ensure every asset aligned with our brand narrative and goals. Through close collaboration with creative teams, I shaped visually compelling content that enhanced engagement and delivered a cohesive, forward-thinking brand experience.

video direction

Case Study on Kia’s Brand Transformation

Working with DCI’s Production Team

Harley Davidson Customer Loyalty

Gratitude

None of this would have been possible without a collaborative, get-it-done team. I'm incredibly proud of the talent, dedication, and effort each person brought to this project. Additionally, all credit goes to DCI who has afforded me the opportunity to create and explore.